As Valentine’s Day and Mother’s Day are ahead of us, Cadbury is offering the new chocolate gift range ‘Say it with Cadbury’ in heart or flower shaped boxes of two sizes. The brand strategy, naming, tone of voice, visual identity and package design for the brand have been created by Pearlfisher.

The design is believed by the agency to strike the right balance between the thought and care of the giver with the experience and pleasure of the receiver.

«The design needed to light up the category with light-hearted emotion and make the giving of Cadbury’s chocolates an easy pleasure», says Sarah Butler, Pearlfisher Creative Director.

Photo: Cadbury’s ‘Say it with Cadbury’ gifting range, clickable