PUMA has decided to find an answer to an eternal question many people would like to know—whether soccer fans love their team more than their wives and girlfriends. In collaboration with Droga5 and Bristol University researchers, the sports apparel brand did a study based on information from Newcastle United fans. Before the test began, the male fans had told researchers that their love to both their wives and their teams was equal.
UK
Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.