After posting an annual loss of £1.4 billion earlier this week, the online directory service Yell has announced its plan to rebrand as Hibu (reads as high-boo) with the identity developed by Landor Associates.
UK
McDonald’s continues the total revamp of its restaurants globally. In the UK, the company has already transformed its venues and menu options and has just launched a web site to demonstrate consumers ‘behind the scenes’ at the chain, including information on food-sourcing, its environmental contribution and charitable activities.