As part of strategy to strengthen the Schwartz brand, McCormick UK, a leader in flavour market, has introduced the new look for its masterbrand with packaging and all communications designed by BrandOpus.

The brand identity itself is a blend of overlapping ellipses designed to represent the idea of blending flavours. On pack, the identity extends to form a holding device that changes to reflect the personality and product differentiation between and within ranges; but always holds the name and concise information about the product to allow consumers to choose the correct product quickly and easily from the fixture.

The first redesigned products in the Schwartz range are rolling out into stores now.

Jeremy Shute, McCormick’s EMEA Vice President of Marketing, says, “We recognise that our brands are one of our most valuable assets. Our Partnership with BrandOpus has enabled us to build upon the strength of our brand to deliver consistency as well as enhancing the consumer experience’’.

Photo: Schwartz redesigned by Brandopus: before and after