Cobra, a British-made beer brand founded by an Indian immigrant Karan Bilimoria in 1989, has rolled out a new ad campaign dubbed as ‘Splendidly Indian.’
UK
This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand. The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.
Dove continues to communicate the ‘love yourself as you are’ philosophy to women around the globe (this became the key theme of the brand’s campaigns) with the launch of a new self-esteem initiative. Developed by Ogilvy & Mather, the new campaign will be promoting the importance of establishing positive relationship with you and your appearance, no matter how far from the ‘ideal’ one it may seem.
Burton’s Biscuit Company has announced it is relaunching Wagon Wheels. The iconic biscuit brand has been a regular at teatime and in the playground since 1948. Bloom were appointed following a strategic pitch in June 2011. The aim of the relaunch was to give the brand an identity that is relevant to a new generation of British kids.
Ziggurat Brands are excited to announce that they have designed the first range of microwavable meals designed especially for kids by Tilda Rice. Tilda, the first company to bring Basmati Rice to the West over 30 years ago and now with 51% of the market share in the UK, instinctively recognised the importance of product integrity when designing products for children. Unimpeachable quality, as with all everything they do, was at the heart of the offer.