Posh Birds is a new premium egg brand created and developed by Springetts Brand Design Consultants and launched by Noble Foods.
UK
Alcohol drinks manufacturers always strive to provide its consumers not only with drinks, but also with an opportunity to enjoy various mixes on the go. Such brands as Veuve Clicquot, Perrier-Jouët or Cointreau have already unveiled their own high end bar bags, fridges or bottle coats for those who like to have their drink while travelling. Following in the footsteps of its rival brands, Bombay Sapphire has collaborated with the New York-based design company Barking Irons to create a portable bar in a soft pebbled leather case, which contains all the esentials a professional mixologist may need to prepare a drink.
Starbucks has finally introduced My Starbucks Rewards in the UK and Ireland after launching it in the USA and Canada. Now, British consumers can get rewards by spending money loaded on their registered Starbucks cards, no matter what and when they buy in the chain’s stores. The new service kicked off yesterday, January 5, providing more Starbucks coffee drinkers with an opportunity to receive benefits by collecting stars with purchases they make using their Starbucks Cards.
Honda taking its ‘personalization’ theme used in the ‘To Each Their Own’ US marketing push even further by launching a new campaign entitled Your Honda, Your Way in the UK, providing consumers with an opportunity to choose a set of right Honda offers such as extended guarantee or an insurance contribution to name a few. To support the initiative, the brand has teamed up with Swizzels Matlow, the makers of Love Hearts, and released a poster that is playing up the retro vibe and informs about the offers in a sweet way. The heart cake images, which can revoke warm and positive emotions in just every person, will get featured in all Honda Marketing activities in the first quarter of 2012.