BrandOpus has revamped Country Life packs with a simplified design that reinforces the brand message of butter sourced from the British countryside.
UK
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.
Have your say, share your thoughts with other readers on this article written by Darren Foley, Managing Director at Pearlfisher, London
For nine days each September the London Design Festival showcases a spectrum of international design with the famous Victoria and Albert Museum as its base. A landmark location and a venue of culture, this autumn the museum is also the host of a major new exhibition on Postmodernism.
Blue Marlin’s two very different projects have been recognised by the renowned Design Business Association Design Effectiveness Awards, which is the only award scheme in the world to evaluate design projects based on hard commercial data. The DBA will reveal what level of award has been won—bronze, silver or gold—at a ceremony in London in February.
Starbucks is not only launching new social programs and introduces innovative products to its range, but it’s also doing everything possible to provide the consumers with better in-store experience with a range of features. One of them is My Starbucks Rewards initiative, which was started back in 2009 and is already running in the U.S and Canada, now is about to launch in the UK.