BrandOpus has revamped Country Life packs with a simplified design that reinforces the brand message of butter sourced from the British countryside.

Photo: BrandOpus’ designs for CountryLife

With Country Life firmly established as the number one British butter brand, BrandOpus sought to reflect this authority through the pack design. BrandOpus enhanced the strength and impact of the identity by stripping back the design to present the brand in a more confident way.

Presenting the refreshed identity on an angle reflects the rural and straightforward nature of the brand. The new pack achieves greater stand out on shelf whilst further differentiating Country Life from its competitors at a brand level.

Paul Taylor, Creative Director at BrandOpus, comments on the design, «This was an opportunity to build on the distinctive brand identity that is now firmly established in the consumers mind. We have reduced the number of elements on the pack to allow us to strengthen and emphasise the visual equities that make the brand unique.”

The new look is built upon the success of the previous BrandOpus design in 2009. Since then Country Life has cemented its position as the number one British butter brand. This project continues the long term design partnership between DairyCrest and BrandOpus, who also work on the Chedds, Utterly Butterly and Clover brands. The new design will roll out across five variants this month.