The bathroom products manufacturer Mira Showers has caught its competitors napping in the UK with the long-planned launch of a major redesign of its on-shelf communication and packaging identity, created by its UK based award-winning design agency BOS:. The launch forms a crucial part of Mira’s marketing strategy to maintain its market-leader position and has been in the planning for more than a year.
UK
Any huge event, be it a concert tour, royal wedding or sport activity, offers brilliant opportunities to marketers. Next year, London will host the 2012 Summer Olympic Games, which makes companies busy these days, getting ready for new clients and partners from abroad. A range of brands including Cadbury, BMW, McDonald’s and Coca-Cola have already started the promotional activity, and now the governments also steps in with a new campaign dedicated to the event. On September 21, the UK Prime Minister, David Cameron, announced the GREAT promotion, which is led by the Department for Culture, Media and Sport (DCMS) and aimed at showcasing the best in the country to attract new investors and tourists.
Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’ research, a comprehensive study dedicated to the culture of socializing in the UK, which can help the brand itself as well as other manufacturers, which products are consumed during or before night outs, to get a deep insight into the modern world of nights out.
The Glacéau vitaminwater brand, known for its bold claiming which was criticized by public and banned by the advertising watchdog ASA, has now come up with a new campaign, which surely won’t generate any negative buzz. The Coca-Cola Company’s colorful drink has launched a new promotional project ahead of London 2012, encouraging fans to join in the creative process of developing a new flavour. The crowd-sourcing project, running on Facebook, is fronted by English signer Jessie J, the new brand ambassador and a ‘Flavour Creator,’ she will also help launch the consumer generated product, the ninth in the brand’s line-up, shortly before the Olympic Games.
London-based brand and design consultants wonderlandWPA in collaboration with a new venture Story Brands Ltd. have developed branding for Story, a new soft drink brand exclusive to bars, restaurants and hotels, aimed at sophisticated consumers who want to have a good night out without drinking alcohol.