Marks & Spencer has tapped Ryan Reynolds and Rosie Huntington-Whiteley for a series of prints to promote a new Autograph collection, which is due hit stores tomorrow, September 1. The Hollywood A-listers joined the team of models, actresses and actors, who front the M&S ad campaigns—the apparel manufacturer frequently introduces new faces and axes previous celebrity packed promotions with no regrets, like it was in mid-July.
UK
Burgopak has developed the brand identity, artwork and structural packaging design for the complete range of Aura Health & Wellbeing products. Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK.
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new activity comes as part of the broader ‘100 years skincare for life’ campaign, which was kicked off by the Beiersdorf-owned brand to commemorate its centenary—the celebration movement includes the partnership with singer Rihanna, book release as well as a range of activities, which highlight the brand’s rich heritage.
Landor Associates developed new identities for two Molson Coors’ ale brands in the UK—Caffrey’s Irish Ale and Worthington’s family of ales. Both of the brands are launching the new designs, which extend across primary & secondary packaging, glassware, font and visual identity system, in the country today, August 25.
Cars, along with bottles and shoes, often become canvases for artistic experiments. The fleet of vehicles, transformed into vividly coloured pieces of art is now joined by Ford Focus, which got a graffiti makeover, executed by six artists in Glasgow on August 22. The car featuring one-of-a-kind imagery was created during 6-hour session and will be displayed for the next month at the city’s Independent Recoat Gallery, as part of the Ford Centenary Tour, the exhibit of 10 models, which represent the brand’s 100-year history in the UK.
Celebrating further expansion into UK supermarkets, Northern Ireland’s favourite craft baker, Genesis Crafty, has commissioned branding specialist Brandhouse and new media agency Matmi to develop a promotional game. The free-to-play social game, ‘Knead for Speed,’ helps to tell the Genesis Crafty story through social game play, and features the company’s six founding brothers in a stick men bake-off of epic proportions.