MINI USA launches the ‘MINI Rocks the Rivals’ competitive test-drive tour in the country, and as part of the kickoff, the brand has partnered with legendary rock band KISS to raise money for UNICEF to help children in Japan and emergencies around the globe.
UNICEF
Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.