Having been inspired by the Super Bowl games, AXE has launched its Action Hair Challenge featuring quarterback Matthew Stafford to show how using the brand’s products can help you find a common language with girls – a body language this time.
Unilever
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.