Unilever has signed up Keeley Hazell, Page 3 model and actress, to star in its 15-minute online game, aimed at promotion of its new product for men, Lynx Twist. The new project is called ‘Keeping Keeley‘, and features two other stars as well — Blake Harrison and Mike Fielding.
The viewers can direct the life of the main character in his trying to keep the girl interested in him. The new promo-game will be available at www.facebook.com/lynxeffectuk, and the new ad is already at the official website. The new Lynx Twist fragrance can be purchased as a body spray, shower gel, compact Bullet and anti-perspirant priced from 99p to £3.10.
The developers of the campaign (TMW’s Mind’s Eye, Mindshare and Freud Communications) promise that the extended content allows viewers to control the fate of the protagonist and is designed to test men’s skill at keeping potential girls interested.
Watch the teaser of the upcoming video-game.
And check another ad of the product.