Casa Rex, one of the most creative international design consultancies with offices in São Paulo and London, has redesigned the Unilever Chinese toothpaste brand—Zhong Hua.
Unilever
Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a global revamp of the well-loved brand, which will be backed by heavyweight marketing support in its main territories.
Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled ‘Sustainable Kitchens: Reducing Food Waste’ (download it here) revolving around one of the most disturbing issues in the field of restaurant industry. The team behind the research investigated the problem and surveyed 4,000 diners in the U.S., UK, Germany, China, Russia, Poland, Brazil and Turkey. This research unveils consumers’ attitude towards the methods of food waste disposal used by restaurants and diners as well as sustainability practices these venues adopt. In fact, the problem now is really huge considering the fact that “a single restaurant in the U.S. can produce approximately 25,000-75,000 pounds of food waste in a year depending on the size of the establishment, according to an extensive analysis of restaurants by the Green Restaurant Association (GRA),” as Unilever states in its press release.
Unilever is making significant investment in its brands in Russia, with a major revamp of its Baltimor ketchup range. Russia is the second biggest ketchup market in the world—consumption per head is six times bigger than the world average and double the consumption of the USA—and Unilever leads the market with its two ketchup brands, Baltimor and Calvé. The brand overhaul has been carried out by the Dutch (Hilversum, NL) and UK offices of brand development agency Anthem Worldwide, part of Schawk, Inc.
Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces. Anthem’s Dutch (Hilversum, NL) and UK offices have worked closely with Unilever to develop the positioning, identity, brand guidelines and packaging for the brand, which also informs Calvé’s communications strategy going forward.