Patagonia is promoting its “buy less, wear for a longer time” philosophy ahead of the Christmas shopping frenzy. The brand has created a film, “Worn Wear,” to celebrate individuals who make the most of their clothing and wear it as long as it’s physically possible. As part of the campaign, Patagonia also partners with peer-edited repair manual iFixit that provides tips on how to revive old pieces of clothing.
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Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters. The garment, which causes heartache to those who have to wear it at family Xmas parties, now can be fundamentally redesigned. The brand has launched an online destination, Coke Zero Sweater Generator, inviting its US consumers to come and create a Christmas jumper design for a chance to get the physical incarnation of their dream jumper.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort. This time, one of the world’s leading brewers is teaming up with Japanese clothing brand NEIGHBORHOOD for a denim project that unites both brands’ ethos and style.
Toyota is launching a new campaign, “TeenDrive365,” to encourage parents to discuss dangers of distracting while driving with their kids who are young drivers. Today, distracted driving is one of the leading causes of death for teenagers. The US National Security Council estimates there have been 900,000+ car accidents so far in 2013 that were caused by drivers who were using their cellphones. While car brands constantly remind of the danger of texting and driving, it is parents who should explain kids how to behave behind the wheel.
TeenDrive365, Toyota’s biggest effort centered on the teen driving safety so far, encompasses all types of ad content, from print, radio, display and online ads to sponsored content on Twitter and Facebook and a digital hub, it’s key communication platform. The new effort, developed by the ad agency 360i, is focusing on the notion that the first year teenagers get their driver’s license is the most dangerous one in their lives.
Patagonia is now enabling its consumers not only to wear sustainable apparel, but to drink organic beer as well. The 40-year old outdoor clothing brand, known for its eco-focused ethos, has partnered with the New Belgium Brewing company to craft a limited-edition organic lager, California Route. Patagonia has been deeply engaged in the development of the common-style 5.5% ABV beer that is the first drinkable product created by and in collaboration with an outdoor gear brand.
The apparel, footwear & accessories brand TOMS, known for its “One for One” charitable scheme, launches a new online store that sells not only the label’s own products, but goods from other ethical companies as well. With TOMS Marketplace running on toms.com, the brand drives its philanthropic commitment further by lending its platform to more social entrepreneurs.