Patagonia has set a new venture capital fund, $20 Million & Change, to support startups that share the company’s eco-focused philosophy.
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Mountain Dew takes its relationship with the modern youth culture to the next level by launching a new online platform Green Label, which encompasses the spirit and philosophy of the three brand’s ongoing programs Green Label Sound, Green Label Art and Green Label Exclusives. The lifestyle hub, developed and run in partnership with Complex Media, is designed to cover the latest news and emerging trends across sound, action, art, style, and places.
Johnson & Johnson is launching a new brand equity campaign “For All You Love,” aimed to tug at the heartstrings and highlight its focus on family values. The effort, developed by TBWAChiatDay, plays around the strong connections between mothers and fathers with their children and children-to-be, as well as with spouses and grandparents, throughout the life.
The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.