Starbucks has teamed up with sisters Laura and Kate Mulleavy and their fashion brand Rodarte for a series of limited-edition products for the holiday season.
USA
Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote all kinds of labels during the game. PepsiCo, one of the biggest advertisers of the event, announced yesterday, October 16, that it tapped international pop diva and 16-time Grammy-Award winner Beyoncé to perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on CBS on February 3, 2013. The game and the music act will be broadcast internationally.
PayPal is promoting its instant pay services in its first-ever campaign starring actor Jeff Goldblum. The e-commerce company released a series of 30-second videos, which are revolving around the benefits of using PayPal when purchasing all kinds of goods, saving their time and money, both online and in actual stores. The vignettes will be available through the end of the year on Hulu, AOL and Yahoo, as well as on eBay’s pages.
Chanel has finally released a much-anticipated video for Chanel No. 5 starring Brad Pitt, who is now one of the brand’s celebrity ambassadors. Before the launch of the film, the brand released a series of teaser spots with Brad’s voice and a single photo of him turned to the wall, in the black-and-white palette, which was also used for the full-version film. In the 30-sec spot, which appeared on Chanel’s YouTube page on October 14, the Hollywood A-lister is standing in a casual outfit and talking about the iconic fragrance just like it is a woman… or oxygen and gravitation. Recently, the brand also released a documentary dedicated to the legendary scent and revealed a Chanel No. 5 history-focused webpage.
Chrysler Group LLC is launching the next stage of its ‘Imported From Detroit’ campaign, which debuted with Eminem in a Super Bowl commercial in 2011. Hip hop artist’s track 8 Mile from the movie of the same name released in 2002 features a dedicated 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary.
Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.