Burger King has announced a big revamp of its menu, adding ten new offerings simultaneously first in its 58-year history. The menu has changed to present healthier freshly-prepared meals including fresh salads, fruit smoothies and snack wraps, crispy chicken strips and frappés.
USA
New ideas are often sourced from previous approaches. Miller Lite has returned to the old ‘It’s Miller Time’ tagline (now it has a new meaning) to encourage Americans to spend more time with their friends—not only for a beer. While in the previous campaigns under this slogan, which was used by Miller High Life in 1970’s and then returned for Miller Lite from 1997 to 2002, beer was positioned as a reward after hard work, now the focus got shifted to sociability. The new U.S. campaign, which is set to roll across multiple platforms including TV, social media and print, is to help the Miller Lite beer, which is the fourth biggest-selling beer brands in the USA, revive since its overall shipments dropped by 4.3 percent last year, CNBC reports.
Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.