Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
Photo: Kimbra, Mark Foster and DJ A-Track

Their track and video called ‘Warrior’ support the launch of Converse’s spring footwear collection available only at Journeys locations nationwide.  A new Chuck Taylor All Star collection boasts of fluorescent colors and prints. The music video and track will be available for fans to free download on April 5 at www.journeys.com/pluginto.

The company names the ‘Warrior’ track “a new genre-bending collaboration that weaves together Mark Foster, Kimbra and A-Trak’s individual musical styles to create 4 minutes of pop perfection”.

The Nike’s brand has been collaborating with talented artists for years. Other collaborations included pop duo MATT & KIM, rapper and producer Soulja Boy and singer-songwriter and multi-instrumentalist Andrew W.K. to name a few.

“Converse is in its seventh Three Artists. One Song series, and with each new collaboration we’re continually blown away by how talented these artists are when they come together to express themselves,” said Joy Howard, Vice President of North America Brand Marketing of Converse. “Mark Foster, Kimbra, and A-Trak are making some of the most exciting music out there today and we’re thrilled that our partnership with Journeys could be the catalyst for bringing them together.”