IKEA, which is known for developing ready-to-use home design solutions and functional furniture for urban living space, is now going further and introduces aktiv, the first project in a new line of designed by Oregon-based ideabox, which produce dwellings to maximize people’s lifestyle. The new house model is “designed to live in… with all the fun, function, and practicality found in every ideabox,” writes the website of the agency behind the project. As any other project devised by ideabox, aktiv is created to meet the needs of Pacific-Northwest homeowners and is totally cost-saving, eco-friendly and is packed with IKEA products.
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Miracle Whip, which has launched a bunch of promotions revolving around love and hate to the product (as it turns out, the salad dressing spread can even ruin families or, on the contrary, make them stronger), continues to explore people’s attitudes to the edgy and controversial product. For the new storytelling campaign, developed by mcgarrybowen (the advertising agency behind the previous push), Miracle Whip is traveling in time, to the 17th century, and asking the key question, ‘You hate Miracle Whip, but have you tried it yet?’—the idea is that some people believe the product is disgusting, but it’s just because they’ve never tasted it.