Trojan Brand Condoms Running Literacy Campaign

To attract public attention to the National Condom Month, Trojan Brand Condoms is running a social campaign providing consumers with the precise information about condoms and sex life.

Being one of the most established brands in sexual health for more than 90 years, Trojan Brand Condoms have partnered with renowned sexual health experts and organizations like the American Social Health Association (ASHA) to dispel misinformation surrounding condoms.

Trojan has created a video about ‘How Trojan Brand Condoms Are Made’ demonstrating the quality of its equipment and proving the efficacy of its products. Viewers can get an inside look at what goes into the creation and testing of condoms that many Americans have trusted for decades.

Another informative animated video, ‘Condom Sense: A How-To Guide for ‘Getting It On’ provides consumers with the facts ensuring they are using a condom consistently and correctly.

ASHA expands the educational experience on its website giving additional information on how to properly use both male and female condoms. The initiative supports the National Condom Month aimed to raise awareness within American communities. According to ASHA statistics, in the US there are approximately 19 million new cases of sexually transmitted infections (STI) annually, and about half of it occur among youth ages 15—24.

Last year, Trojan ran ‘The Magnum Live Large-2’ project together with Grammy-winning entertainer Ludacris.