Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant optimized its range by dividing it into categories by roast to help consumers choose the right one—Blonde, Medium or Dark—quickly.
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Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19–29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its ‘Fade to Green’ film festival program. For the fourth consecutive year, Timberland will outfit the Festival’s celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City. The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.
This holiday season, keeping in touch with the loved ones, seeing and talking to them seems to be as important as sharing gifts and cards. But a lot people are out of home these days, so they may be missing out on something essential. Skype is addressing this problem by offering travelers in airports across the U.S. a great opportunity to connect with their family and friends for free. The Internet phone service, which was acquired by Microsoft in May, is now offering a free hour of Internet access to third-party wireless hotspots within the Skype WiFi hotspot area in 50 airports in the U.S., so that travelers could see and hear their loved ones between flights.
The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled ‘When You Find Me,’ inspired by eight crowdsourced photos. In summer, the brand and the filmmaker encouraged photo enthusiasts and professional from all around the globe to submit their stills that would represent one of the upcoming story’s facets. The competition dubbed Project Imagin8ion finished in summer, but it wasn’t the end for the project itself—on December 16, the production team unveiled a result of result work, which can be viewed on the dedicated page (the film will be available to watch until December 19, 9 am EST, so it’s the last day you can view it).
It’s easier (and much more pleasurable) to do good to the world when you do that together with a celebrity. Mozilla Firefox is calling all Americans who want to support a social cause and get some memorabilia from their favourite actor or singer to partake in a new initiative entitled Mozilla Firefox Challenge to raise funds for social causes.
On the heels of Frito-Lay’s campaign focused on the sources of its products, McDonald’s is going to launch a new promotion in the USA, revolving around the company’s meat and vegetable suppliers, to showcase real people, who help make the fast food chain’s offerings organic. The new push, which includes TV, print and digital, additional paid and earned media, is slated for January 2, and, as AdAge reports, it will be “running sporadically” through the end of 2012.