Recollecting its rich music past, Pepsi rolled out a new television spot titled, ‘Music Icons’ yesterday during the debut of Fox’s The X Factor. The spot, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey, teases viewers with a question ‘Who is next?’
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Nissan is mixing road trips, cost saving approaches and filming experience with the launch of its new initiative ‘My Versa Road Trip,’ an extension of the car brand’s ongoing campaign ‘Most _____ per dollar,’ launched last month. Starting on September 20, the new project dedicated to the Versa Sedan with the most legroom, headroom, trunk room and technology per dollar than any other car in America, will run in three phases and get people going, literally. The action starts on the dedicated MyVersaRoadTrip.com website and later it will continue in the real world—the auto brand is inviting social-savvy consumers to create their routes and film driving experiences in late fall.
Coca-Cola’s expedition to discover happiness started the same time Coke won the hearts of its first consumers. With almost every new promotional piece the iconic fuzzy drink brand is pursuing the goal to uncover a secret formula of happiness—Coca-Cola has already introduced the Happiness Machine and Truck, released a range of applications and surveys related to the theme and launched the hilarious Happiness Factory series to name but a few. The brand has already gained impressive experience of delivering positive emotions to millions of its consumers and it has come again to share some of its secrets. On September 16, Coca-Cola released a new 6 min 30 sec musical film dubbed ‘The Great Happyfication,’ a new installation of the Emmy- & TIME-nominated worldwide series of vibrant and a bit odd animated ads, which are all about discovering the world of Coke and the ways Coca-Cola makes people happy.
Giant corporations and smaller companies always strive to be innovative to boost their business and continue success. Since each of the market leaders does a great job in this field, measuring and comparing their ‘innovative’ achievements can be rather tough, still Information Week, the technology magazine, studied their activity and published a list of the American companies, which use innovations in their strategies in the most effective way. While a multinational technology company, PACCAR, which manufactures premium commercial vehicles, tops the 2011 InformationWeek 500 list, the second position is taken by Levi Strauss, followed by other consumer companies including Procter & Gamble, Walgreen Co. and Colgate-Palmolive Co, which take the 8th, 29th and 50th place correspondingly. The companies were ranked based on how they use technologies and fresh approaches to engage consumers in the most meaningful and entertaining way.