Greenpeace is teaming up with the world’s most popular cats, viral Internet stars, to support the big cats, tigers. There’re only 3,000 tigers left in the wild, so the world must do something to protect them. The “Cats Save Tigers” team collaborated with the world’s favourite felines Lil Bub, Princess Monster Truck, Nala Cat and Hamilton the Hipster Cat on the video that raises awareness about the cause in a primitive and old-school but very cute way.
Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
The Internet is now being swiped by a new posing virus, mamming, that has been created with a purpose. This is a movement in social media aimed to raise awareness about breast cancer and motivate women across the globe to see a doctor until it’s not too late. The activation engages women, men, kids and even animals who pose with their busts put on different objects, ranging from tables to street signs.
Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by the CMW integrated creative agency, is bar tricks. There are many ways to win the attention and recognition of the people around you, and mastering plain, but impressive tricks can make the path to the glory to be even shorter.