Virgin Atlantic launches a new safety video, an animated film, that is more likely to be watched by frequent passengers than previous traditional instructional spots. For the new project, the airlines company tapped the Art & Graft design and motion studio that created a 6-minute spot focusing on a character (e.g. a flier), who learns the safety rules in unconventional settings, movie genres.
Virgin Atlantic
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
Virgin is offering an unprecedented gift to its most devoted fliers. The company, which opened a gateway to space in October 2011, will award a traveler who earns the most frequent flyer points from booking its flights until August 7, 2013 with a free trip on the Virgin Galactic SpaceShipTwo shuttle. The project titled “Virgin America Presents Mission: Galactic” is a great opportunity to rocket into the space without paying a cent—the points are collected for flights consumers were on.
