Smirnoff announces that on November 27, Miami will receive the best of London’s nightlife culture as part of The Smirnoff Nightlife Exchange Project—a one-of-a-kind global experience in which 14 countries pair up to exchange crates containing the best of each country’s nightlife. In turn, London will receive the best of Miami’s homegrown nightlife.
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“Would you have a drink with you?” This question has been already answered positively by Hugh Hefner and Julia Stiles in the ongoing Stoli Vodka advertising campaign, which now welcomes a new celebrity coming from the modern tech world. Twitter co-founder Biz Stone became the third person featured in new “Stoli Originals” prints and TV ads, released today, October 19.
This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.
Smirnoff® is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world’s most prominent DJs against each other in head-to-head competition.
In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign.