‘Born to See Gaga Contest’ organised by Belvedere Vodka for U.S.  and U.K. residents on Facebook is now closed, which means two lucky winners (and their 2 fellows) have been selected to get free VIP tickets and fly to London to see live stage performance by Lady Gaga in anticipation of her new album ‘Born This Way’. The event will be held May 12 in Annabel’s club in London, which is known as a venue for exclusive hangouts.

The sensational new ABSOLUT ORIENT APPLE was launched in Frankfurt on 2 May, 2011. The new product combines the savoury allure and thrill of east and west; it merges the crisp sweetness of fresh apples with the deep spicy aroma of ginger to conjure a unique flavour sensation that will star in a wide range of exciting new drinks and cocktails around the globe throughout the summer of 2011—and far beyond.

Fans of flavored vodka finally have what they have been really looking for with the launch of new Pucker™ Flavored Vodka from Beam Global Spirits & Wine. By borrowing the award-winning flavor expertise of Pucker Cordials to create a distinctive vodka drinking experience, the new alcohol drink stands out as a flavored vodka worthy of being characterized this way. Unlike other flavored vodkas, Pucker Vodka relies on fruit—apples, grapes, cherries and oranges—to create its bold natural flavors.

Finally it’s time for Sweden to get a limited edition of Absolut. Absolut SVEA is the name on the bottle that is designed and dedicated to the Swedish home market. The effort to find the right, interesting partner with it’s own expression was a long term work which resulted in a collaboration with Fredrik Söderberg, one of Sweden’s most interesting artists.

As part of the Dazed Live festival, which was held in London this Saturday, one of its major partner, the Absolut Vodka brand, presented an exhibit called  ‘A Celebration of the City through Self-Publishing’ exploring the past, present and future of the capital and its culture of independent zine publishing. For the retrospective installation, Absolut London collaborated with jotta.com, an online community for artists and creatives.