ABSOLUT, the world’s original premium vodka, developed a new drinking experience which fuses the ABSOLUT VODKA and the finest wine making traditions of New Zealand premium wine brand, Brancott Estate. This resulted in ABSOLUT TUNE, a sophisticatedly designed and tasting product which will be available for a limited time only across three select Merivale venues in Sydney.

ABSOLUT is presenting a new limited-edition vodka as homage to the world of fashion and launches a campaign, inspired by the haute-couture and exquisite styles, to support the release of the new product. The ABSOLUT Mode Edition (that is the name of the new offering) represents the spirit of the fashion universe—the bottle, which seems to be quite simple at first sight, embodies the true style and elegance with multiple facets and a silk dark blue string featuring text embroidery.

The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.

Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.