Volkswagen Beetle has been converted into a completely innovative and green vehicle by the Wessex Water company in the West Country. This car is running on biogas, which is obtained from human excrements, thus the new auto is completely sustainable. The new upgraded car, named “Bio-Bug,” first appeared in the UK on the streets of Bristol.
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.
Volkswagen has recently redesigned its Polo model and launched a nice fully integrated campaign, developed by DDB Sydney, in Australia to promote the updates. The key idea of the promotional movement «For dedicated followers of no one» is reflected in direct marketing, EDM, outdoor billboards, ads, digital media platform (online banners, social media marketing and interactive customer experience activation called ‘Marco Polo’) and prints.