The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
Volkswagen of America, Inc. has created a series of humorous and informative webisodes starring Saturday Night Live comedian Bill Hader paired with trained Volkswagen product specialist, Danielle Gumro, and SNL writer John Mulaney. The series, titled ‘Inside the VW Academy,’ shows the duo weaving together useful and hard-hitting product features in a compelling and entertaining way.
While augmented reality, hybrid cars and m-commerce apps were in spotlight back in 2009, the following year showed even bolder innovations. In 2010 research and development teams of global companies were primarily focused on finding new ways to make this world greener and facilitate more efficient informational interchange.
Earlier this year, Volkswagen in cooperation with one of the world leading advertising agencies DDB Stockholm named the winner of the Fun Theory Contest initiated by VW. A US citizen Kevin Richardsson that came up with the idea of «Speed Camera Lottery» was selected an author of the best suggestion. His idea uses the speeding cameras at intersections to track down the speeders that will be fined and rewards those who obey the speed limit with the money paid by the speeders.
Volkswagen Brazil is giving out tickets to the upcoming 2010 Planeta Terra festival to people, who like to use Twitter and do it massively. The auto brand has launched so called “corrida” on the popular micro-blogging platform to be rolling out for four days, November 16-19. People are invited to ‘hunt down’ the tickets for the festival to be arranged in São Paulo this Saturday by tweeting.
Volkswagen Commercial Vehicles officially launched the new Caddy panel van and MPV range from yesterday with a comprehensive advertising campaign using the strapline “Brilliant Made Better.” This theme is creatively brought to life by advertisements featuring a factory production robot placing a cherry on top of the Caddy.
Volkswagen is using dance to push its Polo range. Yesterday, November 10, the automobile maker released a commercial, starring Argentinian Tango champions, to promote its vehicles as chick and safe cars, which can impress consumers both its beauty and reliability. The advert, which was developed by DDB UK and aired on British channels, features “Tough. Beautiful. Polo.” strapline.
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.
Volkswagen is set to launch a heroic new campaign to introduce the new Touran and Sharan MPVs into the UK. Based around the concept that modern parents are everyday heroes, capable of juggling work and the demands of family life while retaining the ability to cobble together a scale model of HMS Invincible from nothing but a lump of plasticine and a fork, the campaign introduces a suitably heroic pair of seven-seat vehicles in the shape of the new Touran and Sharan which are designed to meet their needs.