Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) «Water for Schools» project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on — and Coca-Cola will match every point donated to buy supplies for the «Water for Schools» initiative.

Recently reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).