Blue Marlin has added a Diamond Gramia award to its collection of accolades for the packaging for glacial mineral water brand Isklar. The Grocer Marketing and Advertising Industry Awards (Gramia) presentation took place on October 29.
This latest win comes hot on the heels of the Pentaward Gold, which was awarded to Blue Marlin at the beginning of the month.
The Gramias celebrate creative excellence in fmcg marketing. Blue Marlin won the ultimate award for packaging for Isklar’s stunning crystalline bottle. The design won three Water Innovation awards last year including the Grand Prix, best new brand and best environmental or sustainability concept. It was also a finalist in this year’s FAB awards and has been shortlisted for further awards.
Blue Marlin global creative director Martin Grimer comments: “To paraphrase Oscar Wilde, to win one award might be regarded as fortunate; to win two looks like carefulness. Frankly, winning five – and possibly even more – is a tremendous recognition of the sheer creativity that went into Isklar’s packaging.”
Blue Marlin’s inspiration for Isklar’s beautiful bottle came from the Norwegian glaciers from which the mineral water is sourced.