Pernod Ricard’s luxurious whisky Chivas Regal 12 YO launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging inspired by gentlemen style, masculinity and craftsmanship called ‘Made for Gentlemen’. The brand has debuted the first collaboration of this kind with British luxury shoe designer Tim Little, the owner and creative director of a male shoe brand Grenson, who designed a collectible tin featuring a stylish deconstruction of classic English leather shoes.

Jack Daniel’s celebrates Independence Day in the USA with a true representation of what craft really is. The whisky brand’s annual tradition is to collaborate with independent artists to create a series of man-crafted posters ahead of July 4—in 2011, Jack Daniel’s unveiled letterpress prints, and now it is taking the idea further and presents a bunch of hand-made posters to mark the occasion. To add the atmosphere of authenticity, the three artists, who partnered with the brand this year, created five unique posters with their own hands using traditional techniques, including embroidery, fred cutting, painting and more.