Known for the world’s best malt whisky and beautiful nature, the Scottish Speyside is a home to around 50 distilleries, either independent or owned by global companies. The Bacardi group, the biggest industry player in the region, has created an innovative local partnership to make the area even greener and cleaner, while whisky production more sustainable.
Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help the company implement the idea. Fans are called to donate their precious time as well as enthusiasm, equipment and materials for the future “world’s first crowd sourced bar” that will carry Jack Daniel’s DNA.
Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee. The online hub, developed by Arnold Furnace, invites visitors to embark on the tour across the location and discover how they create Jack Daniel’s, one of the most popular Christmas gifts for men of all times.
Johnnie Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be. The 90-sec spot sees whisky glasses that, driven by magic, build up a race car and then shatter into a million sharp pieces. The Glass Car video by Iris Singapore and director Russell Appleford is launched to support the brand’s new effort, Join The Pact, inspiring consumers to sign a pledge to never drink and drive.
Johnnie Walker is releasing a film, “Celebrating a Journey Shared,” that celebrates craftsmanship, friendship and passion for discoveries. The footage that tells a story of two travellers is a cinematic dedication to the British luxury brand Dunhill with which a new collaborative whisky gift set was created—the Johnnie Walker Blue Label Limited Edition Collection.
Jim Beam is launching a campaign to protect bees, the producers of honey used for Jim Beam Honey, a new product in the brand’s range. The new humorous initiative, Sue the Bears, is aimed at one of the “bee’s enemy”—bears. As part of the effort, Jim Beam will donate money to real-life organizations that protect bee populations and try to find a solution to what’s called Colony Collapse Disorder. Reports have it that honey bees are now under threat in the USA—they are dying or go missing at tremendous rates, about 1/3 of bees in beehives disappeared from their hives over the 2012/2013 winter season across the USA.
The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.