The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific confirmation. One of the company’s rival, Cardbury, and the NARB (the appeals division of the National Advertising Review Council, the ad industry’s self-regulatory system) are sure that Wrigley has gone too far when stating this.