Wrigley Canada, being the official confectionery supplier of the Vancouver 2010 Olympic Winter Games, is launching C.H.E.W. (Canadians Helping Each Other Win), a unique charuty initiative that empowers Canadians to help the nation’s athletes pursue their Olympic dreams.

Besides the donations to Canadian Olympic Foundation, Wrigley has alunched a special Olympic-edition packs of Excel, Extra and Juicy Fruit, featuring an image of a notable Canadian athlete including legendary hockey sportsman Martin Brodeur, sledge hockey goaltender Paul Rosen, world-champion speed skater Denny Morrison, world class downhill skier Kelly VanderBeek-Ford, former Olympic curler Kelley Law and national-champion snow boarder Brad Martin.

The C.H.E.W. (Canadians Helping Each Other Win) campaign further encourages Canadian national pride by featuring the Maple Leaf on individual pieces of Excel and Juicy Fruit gum. It marks the first time that Wrigley has printed a graphic, particularly a recognizable national symbol, on individual pieces of chewing gum.

Fans can learn more about the C.H.E.W. (Canadians Helping Each Other Win) program at www.ChewToWin.ca, a site that will serve as a hub for all Olympic activity offered by Wrigley’s Excel, Extra and Juicy Fruit gum. Through November 8, the site includes a sweepstakes where consumers can register for a chance to win a trip to Vancouver to experience the 2010 Olympic Winter Games firsthand.

For more background on the athletes featured on the specially marked packs of Wrigley’s Excel, Extra and Juicy Fruit please visit www.ChewToWinEPK.ca.