Earth Hour, a global initiative in partnership with WWF, kicks off new global TVC, produced with a volunteer cast, calling for people to switch off their lights and take action ‘beyond the hour’ on Saturday March 26, 2011 at 8:30 PM.
WWF
Sony Europe launched the Open Planet Ideas website in conjunction with global conservation organization WWF. The new web destination is an online community that aims to harness the ingenuity and open innovation out there to help tackle environmental challenges. It encourages members of the public to imagine how today’s technologies could be re-purposed to address environmental issues like climate change, biodiversity and water conservation.