Yahoo and Toyota have rolled out a new interactive ad format for Toyota Prius, called the ‘living ad.’ The new format of the ads designed to provide iPad users with an immersive experience of the new Prius range. The ads include photography and sequenced videos that use the device’s accelerometer and large canvas and due to it appear to be moving. This campaign follows the successful ‘Prius Goes Plural’ campaign.
Yahoo!
Starbucks introduced the newest additions to the Starbucks Digital Network, in partnership with Yahoo!—The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro are now in. Building on the October 2010 launch, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.
Yahoo! is providing its users with a tool that enables them to peer into the future. The new application, Time Explorer is a product of the Yahoo!’s research labs team from Barcelona and is designed for analyzing how news changes over time and search for already made predictions on certain things. The application is not unique, still it has a number of improved features and provide users with more relevant and extended results of search.
Back in 2004, Yahoo! launched its Big Idea Chair award to recognize the best practices in the interactive marketing sphere all around the globe. To support the launch of this year’s phase in Brazil, the Everything, integrated communications company, which is a part of ABC Group, developed a series of hilarious episodes «Little Kids, Big Ideas,» featuring children of 7-12 years old, who are acting as creative stuff of a mini-agency.