Creating truly innovative products, rather than variations or relaunches, is a challenge for dairy field players. Given the […]
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.
According to the latest study published by European Journal of Clinical Nutrition, DanActive by Danone can really cut the rate of minor infections by 19% in young children between three and six years old. The results also showed that children getting this treatment had two fewer illness over a three month period, with a larger reduction occurring in digestive sicknesses like nausea and diarrhea.
Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino to their shopping lists. The Dannon Company, Inc. announced that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores nationwide in the US beginning in January.