Supported by Intel Ultrabooks Project, these lightweight, thin but powerful devices are gaining more popularity providing a smart decision for work and entertainment that keeps in pace with a fast modern lifestyle. As part of its global marketing campaign, Lenovo has just rolled out the new IdeaPad U310 and U410 Ultrabooks.
youth marketing
Benetton has launched a new online hub Benetton Kids Community dedicated to and aimed at digital-savvy kids and their parents. Children like vibrant colours, and the brand shares this passion, that’s why the new community is extremely flamboyant and is soaked with bright and catchy tones. In fact, parents are those who are expected to bring their offspring to the new online destination, which is totally safe for kids from the informational point of view, and they are who register kids there (the number of kids from one family is limited to three children up to 12 years old).
Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media.