Brands, which represent after-hours life, often provide its fans with a detailed partying and dating guide (usually, alcohol brands embark on this mission as the example of Carlsberg proves), but technological giants also have something to tell the world when it comes to interpersonal relationship. Sony Europe has teamed up with French agencies Reflex Virtual and Point-Barre to release a hilarious webseries entitled ‘A Geeks Guide to Get Girls’ starring Bruno Sanches, Loïc Bartolini and Loïc Fieffé as nerds who are trying to turn into machos in the eyes of the girls who live next door. The time has come when technology helps improve personal life.
youth marketing
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which never misses an opportunity to get together with younger creatives on various projects or occasions. One of the most energetic PepsiCo’s brands (by nature and style, not by containing caffeine) has teamed up with 19-year old genius of rap Mac Miller, described as “Twitter sensation” by Rolling Stone (now, he’s got over 1,120,000 followers and counting), who released his debut album Blue Slide Park yesterday, November 8. The iconic drink to support the artist’s first headlining US tour (click here to see where it is going to stop), which will be rolling across 32 cities of the country with 35 concerts this fall, produce a range of promotional merchandize to be sold at each of the show and more.
Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping out with the new marketing activity revolving around male friendship. For the new digital campaign dubbed Top Mates, which has been launched on Facebook, the brand teamed up with advertising agency Clemenger BBDO Sydney. The promotion, which is supported by TV and radio elements across the country as reported by www.bandit.com.au, will be running for a month, but the brand is going to continue using this idea for further fan engagement.
Greenpeace is known for taking bold and extravagant actions to protect environment and help jumpstart the conversation about ecological dangers, but this organization is not the only one to persuade people to take actions for the planet protection. Australian Red Cross has teamed up with Belgiovane Williams Mackay (BWM) Sydney and digital agency Pollen to launch a social campaign Target Nucler Weapons aiming primarily at younger generation—the aim of this initiative is to start conversation about the legitimacy of the use of nuclear weapon and get more supporters to raise awareness of the devastating consequences of this weapon of massive destruction and advocate for banning it.
Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.