To promote the new range of the retro styled Converse Padded Collar Loopback created exclusively for the sportswear retailer Foot Locker, SapientNitro developed a lovely campaign that will be rolling out for two weeks across Europe. The integrated promotion, which was kicked off on April 3, includes activity on Foot Locker’s Facebook page, an advert as well as outdoor element in Germany and in-store engagement in a number European cities.
youth marketing
Nowadays fashion seeks to spread its power over every tiny detail of our life, not just clothes and footwear. Since the time even personal electronics were announced a fashionable accessory, the modern day consumer has become hard to surprise. But what is SHE going to say about that: beginning April 4, even sanitary pads have become a fashionable accessory due to the ground-breaking campaign launched by U Kotex. The brand has signed an award-winning designer Patricia Field (known for her work as a fashion and costume designer in ‘Sex and the City,’ ‘Ugly Betty,’ and ‘The Devil Wears Prada’) to run the new contest, adage.com reports.
Coca-Cola concluded probably the largest experiment in the brand’s music history—its 24-hour live session with Maroon5, during which the band were writing and recording a new song. Throughout the unique event, which was steaming live online, the band’s and the brand’s fans from all around the globe were supporting the guys in the studio by tweeting with hashtag #WithMaroon5 (the messages popped up on the interactive wall in the studio).
The tournament-style Sprite Step Off competition returned with a six-city tour kicked off on March 19 in Charlotte, N.C. with teams from across the country competing for two $100,000 grand prizes in scholarships. Regional event competitions also will take place in Chicago, New York, Atlanta, Los Angeles and Houston, with the winning teams advancing to the national championship in Washington D.C. on May 21.