Nokia surely knows how to pique the interest and attention of the audience. This year during the South by South West conference and festival, the brand has erected a huge 18 ft hamster wheel powered by a human and designed to recharge mobile devices of any kind. 

It works like that: you step into the wheel, connect your mobile phone to the wires of the wheel and start walking or running (depends on how seriously you intend to recharge your phone).

Image: www.blogs.nokia.com

This marvelous device developed by 1000heads agency was installed in Nokia Green Zone — a space at SXSW, where Nokia displayed its green efforts. According to www.slashgear.com, the hamster wheel was inspired by Nokia N8 campaign ‘It’s Not Technology, It’s What You do With It’.

More than that, Nokia has installed several bikes to help guests recharge their phones. These bikes work according to the same principle as the hamster wheel.

For those who have run (riden) several miles in an effort to recharge their mobile devices in the green way suggested by Nokia, the brand offered to sit and relax on the special ‘green’ benches made of the recycled Nokia phones while browsing the Inet on the recharged device via free Wi-Fi.

Image: www.blogs.nokia.com

Phil Hickey, the Global Digital Marketing Manager at Nokia said to slashgear.com, “The Green Zone, Powered by Nokia is our way of delivering even further on our awesome sustainability credentials. The Hamster Wheel, inspired by an invention from our community, is a fun and playful way to add value to the SXSW experience and get the alternative energy message across in a truly interactive way».