As a global symbol of Italian identity and culture, Lavazza, a leading Italian coffee brand, launched a new project aimed at communicating the Italian outlook to the world.
youth marketing
McDonald’s and the Hispanic Scholarship Fund (HSF) join forces for the fourth consecutive year to present the McDonald’s® Steps for Success™ College Workshop in Los Angeles on November 13 at San Fernando High School. The free bilingual college workshop is open to high school students and their parents. The day’s activities include seminars on the college application process, applying for financial aid, and college scholarships, such as the RMHC®/HACER® Scholarship Program. The day concludes with a college fair featuring community colleges and four-year universities from the area.
Smirnoff announces that on November 27, Miami will receive the best of London’s nightlife culture as part of The Smirnoff Nightlife Exchange Project—a one-of-a-kind global experience in which 14 countries pair up to exchange crates containing the best of each country’s nightlife. In turn, London will receive the best of Miami’s homegrown nightlife.
Nikon Foundation kicked off a contest, focused on fashion and career opportunities for younger generation of people behind the lens. The recognized leader in the photo equipment industry and celebrated fashion and celebrity photographer John Wright are on the lookout for a person, who would become a paid assistant of the photographer for as long as three month.
It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.
Toyota launches Toyota Green Initiative, an environmental stewardship designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website www.ToyotaGreen.com and an HBCU campus tour.
Young people in the UK have the chance to show off their artistic skills and design their own vehicle of the future in the 2010 Toyota Dream Car Art Contest. The competition, now in its fifth year, challenges children around the world to draw or paint their vision for the ultimate car of tomorrow. Toyota’s aim is to encourage creativity, interest in cars and an understanding of the role they play in people’s lives.
Coca-Cola Great Britain (CCGB) yesterday announced a new three year partnership with StreetGames, a national charity set up to help young people in disadvantaged communities get active and participate in sports. It was launched by the Minister for Sport and Olympics, Hugh Robertson MP, with help from StreetGames’ Ambassador and former Olympic athlete Diane Modahl. The start was celebrated with a keenly contested futsal match in which the Minister played alongside local StreetGames participants.