Soon after launching its young designers contest in collaboration with MTV, Swatch is kicking off another creative project, dedicated to aspiring talents in the areas of “illustrative art works, art projects with graphic influences, animations and book art objects.” Swatch Young Illustrators Award is encouraging all emerging creatives to take part in the contest (arranged for the second time) for a chance to receive a money award of €6,000, get publication and illustration agency contracts and be invited to design a limited-edition Swatch Watch.
youth marketing
Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring, impressive, unconventional or just sweet love story to win $100,000 for the wedding arrangements and make this day really worth to be remembered.
Kia Soul US is encouraging social media fans to become the next big stars on YouTube and win good money from the car manufacturer. Through its new contest «Who’s Next!», the auto brand is inviting every US resident of 18 years or older to upload their unconventional videos to the official YouTube channel of Kia or via Facebook for a chance to become the new viral-maker champion.
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Durex is increasing awareness among Indian youngsters through a clever little game called «Put a cap on it,» dedicated to the World Population Day (July 11). This innovative little game developed by Interactive Avenues for Durex tracks the population of India in real time which can be seen on a population counter.
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.
Diesel is going on “being stupid” by encouraging its fans to do quite smart things. The brand has come out with a new project, Facepark, which “brings the clichés of social media platforms back to the real world in a very literal way.” Diesel is inviting all internet addicts to stop wasting their life in front of the computer and go to the park to have a nice time partying with friends.
Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.