The iconic and the oldest jeans brand, Levi’s, is searching for a girl, who would become the female voice and face of the brand. It is inviting girls who are hip, social media, savvy and passionate about life to create a video telling about herself and send it to Levi’s.
youth marketing
Two weeks ago, Intel and Vice, the international technology company and the media agency, launched a new network, called the Creators Project, which will engage new artists from most popular areas and help them promote their works in this harsh world. The campaign, which is also reminding of the brands in this great way, will last for several years and will be kicked off in a number of countries on various media-platforms.
Giving the shirt off your back has new meaning as students across the country strip off their clothes and race in their underwear for charity. Though sounding like a plot for a fraternity prank, the AXE campaign “Undie Run Challenge” has students across the country doing just that — from May 10, as announced previously.
Coca-Cola Co. has extended Sprite portfolio in China, where it has already become the No. 1 soft drink and is going on gaining popularity. The new beverage Spritea has appeared on the country’s market late last month, and it is believed to have a big future outside China, too, as «there is certainly interest in Spritea as in many Asian markets both Sprite and green tea are very popular beverages,» said Coke’s Hong Kong-based spokesman Kenth Kaerhoeg. The concept of the new drink was developed more than a year ago, AdAge reports.