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YouTube and Hollywood to Produce a User-Generated Documentary

YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.

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Posted on 07/08/201007/08/2010 NewsSocial Media

Wrigley’s Orbit Releases ‘Dirty’ Shorts

Wrigley‘s Orbit, the chewing gum brand, has launched the first spot “The Prom Date” from the “Gum Dirty” series developed by Ben Silverman’s IAC-owned studio Electus and DumbDumb, which is owned and run by actors Will Arnett and Jason Bateman. The set of shorts is all about bizarre situations and the way Orbit changes the attitude of people who are in a tight spot.

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Posted on 06/14/201006/15/2010 NewsSocial Media

Samsung’s Butterflies ‘Invade’ YouTube

Samsung introduced the first commercial 3D projection in the Netherlands a few weeks ago adding a new dimension to the historic Beurs van Berlage in Amsterdam. Now they are taking over YouTube with the first worldwide game-take-over allowing interaction versus traditional viewing.

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Posted on 06/11/201006/11/2010 NewsSocial Media

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