YSL Produces a Limited Edition Facebook-inspired Eyeshadow Palette Female Facebook fans will soon be able share their passion with others not only online but demonstrating it right on their faces and in a handbag. Continue reading →
Yves Saint Laurent Changes Its Name From now on Yves Saint Laurent fashion house will be known as Saint Laurent Paris. Hedi Slimane, the new creative director of the house, who took over from Stefano Pilati in March this year announced the changing of the name as part of the label makeover. Continue reading →
Yves Saint Laurent Partners with Black Swan Movie Crew Yves Sain Laurent has partnered with ‘Black Swan’ movie director Darren Aronofsky to create videospots for its ‘La nuit de l’homme’ perfume. As always, the movie stars the face of the fragrance, Vincent Cassel. Continue reading →
L’Oréal Plots A Large Scale Online Strategies for YSL Beauté and Diesel L’Oréal’s luxury products division (LPD) is going to promote its products including scents of Diesel and YSL Beauté with the help of the digital tools. It will have Yves Saint Laurent’s Touche Éclat range and new Diesel fragrance, which is to be introduced this year, will be promoted via online services. The budget for products’ advertising for this year will be increased and set individually for each of them. Continue reading →