Social gaming company Zynga has launched its holiday philanthropic campaign, which connects virtual and real world. It kicked off “Oh, What Fun!” initiative, which helps to collect money for buying toys for children from less fortunate families in the USA. The new campaign invites gamers to contribute to the cause while playing their favourite online games—from November 28 to December 31, all the money from in-game purchase price will be donated to Toys for Tots (players’ purchases are not tax-deductible).