POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

October 2008 г. (архив)---

World news

The international jury for the Pentawards, the first worldwide competition devoted exclusively to Packaging Design, presided over by Gerard Caron, announce their 2008 list of winners.

The package design for delicious cereals brand Vika Delikatess - is a new project developed by the Swedish agency Identity Works. Minimal clear white background creates the premium and elegant look and feel.

US-based Samuel Adams Brewery recently announced Sam Adams Utopias - beer with an alcohol content of 25% by volume.

The new perfume for men by Lolita Lempicka - is a good balance between masculine and glamorous style. The packaging design done by Sylvie de France Designer.

The Dutch design agency Brandnew design created the package design for the potatoes snacks Lamb Weston. They won Gold Pentaward 2008 in the category “Food”, subcategory “Soups & ready-to-eat dishes”.

Legendary golfer Arnold Palmer made the combination of half tea and half lemonade famous. Palmer later partnered with AriZona Beverages to make it available in several ready-to-drink packages.

More taste, less alcohol ! This is the motto for a new generation of spirits for people who love to go out and enjoy delicious cocktails.

GIRL is the first “light spirits” designed for women. A blend of super premium vodka and Cognac with natural flavors of litchi and raspberry, GIRL is produced in the famous city of Cognac in France.

Poizin Reserve by Armida Winery is a big zinfandel in a little coffin. The Healdsburg winery brags that this “wine to die for” is a blend of its best zinfandel grapes.

Ian Macleod Distillers is adding three 70cl limited edition, single cask malts to its Glengoyne portfolio to coincide with the brand’s 175th anniversary.

It’s the sort of new that will make a smoker’s eyes light up.A company has created a fruit-flavoured herbal drink that claims to deliver the same fix as cigarettes.

A new range of packaging has been launched by Wyke Farms across its 12 brands, designed by Bournemouth based Thinking Juice.

Iceland, the supermarket chain, is putting labels on its milk packaging from October 27 to support the Missing People charity’s appeal for people who have run away from home and disappeared.

California-based design firm 6 West Design has created the cute package design for the USB (Port) Wine.

The name of a new blood orange liqueur suggests the sun (sole) and Salerno, a city in southern Italy. Nonetheless, Solerno is not gimmicky.

Danish designer Muggie Ramadani has completed the package design for Nupo food range. The project was commissioned by advertising agency Bitsch+Lundquist (www.bplusl.dk).

Monbana, a French chocolatier, has recently introduced a very unique chocolate gift item designed for entertaining or food service.

Japanese Brewery Kirin in December will be bringing to market two limited edition lagers that are recreations of brews the company sold in the late 19th and early 20th centuries.

Loimu is a stylish, limited-edition bottle design created by Trust Creative Society spotted in Finnish stores. Loimu a product of Lignell&Piispanen is a Finnish vintage mulled wine flavored with raspberry and clove.

Beech-Nut Nutrition Corporation launched “Beech-Nut Advancing Nutrition”, a pledge to provide the most nutritious foods to support the healthy development of infants and toddlers

Argentinian design group FUGAmania has some pretty cool stuff. This ceramic wine bottle tries to bring environmental awareness into everyday life, Oil dumped onto a redesigned local icon.

Crown Royal Reserve, the reserve version of the classic Canadian blend was re-released this month with a new design and a fancy little purple bag.

Devon-based full service design studio biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Pot of’ range of fresh organic meals.

Identity Works won Gold in Svenska Design Priset for “I love eco”, the new ecological concept for ICA. The agency is proud to take this assignment all the way from strategy design, with the same strong focus

Willoughby Design partnered with Organicare, a USDA organic certified skincare brand, to launch a new line of skincare products in Nordstrom, Nordstrom Spa, Dillard’s and Henri Bendel stores this fall.

Tyskie beer, leader of the Polish beer industry, produced by Kompania Piwowarska which is a part of SABMiller plc, has changed its package design.

Australian cosmetic brans Jurlique has released the new Biodynamic line. It is not only incredibly natural and eco friendly on the inside, but all packaging is as well - and the packaging of the sampler pack is especially interesting!

Milchzentrale Bad Ragaz, a Switzerland-based dairy coop, began marketing “Milch aus der Ferienregion Heidiland” (milk from the holiday region Heidiland) and “Biomilch” (organic milk) in Diamond Pure-Pak® Curve one-liter and half-liter gabletop cartons from Elopak

The Dutch agency FLEX/the INNOVATIONLAB® in collaboration with Millford Brand-id created the innovtive packaging for juice-based soft drink Hero Fruit Today.

Inver House Distillers has announced a limited edition, 40-year-old version of its Balblair Highland Single Malt Scotch whisky.

A firm believer in the power of design to inspire and motivate, KOR Water proudly announces the arrival of the KOR ONE: a reusable water bottle designed to make a real world difference.

The GBP 1million ‘Quality not Quantity’ campaign, created by Glasgow based agency The Bridge follows the recent rebrand of the vodka brand and will run in press, outdoor, magazines and online as well as POS through out the Christmas period.

Tetley, Canada’s tea leader introduces an exclusive new range of 100 per cent pure, antioxidant-rich and naturally caffeine-free Tetley Red Tea in three exotic flavours

Designed by Coarsetoys, PAWS! was launched at the recent NOOP Show at Rotofugi. Currently distributed by DKE Toys, this 12” vinyl figure comes with a silkscreen printed Carton Box, Rubber Letter filling, Fabric Bag.

One of the leading infant nutrition brands Hero Baby decided to work with Orhan Irmak Design, for the redesign project of its Ulker Hero Baby brand products sold in Turkish market.

Graphic Design USA announced that Voicebox Creative is the recipient of the five 2008 American Graphic Design Awards.

Deluxe Honeydrop, a leading producer of honey-infused waters, today announced the launch of Deluxe Honeydrop, the company’s first line of premium beverages, in conjunction with the Natural Product Expo East trade show in Boston.

Rexam has produced a stylish limited edition can for Latvian brewer Cesu Alus using registered embossing and Illustration Impact for its Premium Beer cans, which gives the product a completely new look and feel.

The Norwegian design studio Tank created the new package design for the 70°north bottled water.

Portland based graphic designer Craig Skinner designed logo and packaging, executed art direction, copywriting, created illustrations for McCraw’s snack brand.

Firestarter is wheat based, honey flavored vodka, packaged in the shape of a fire extinguisher complete with locking pin, trigger and nozzle.

Newman’s Own brand, synonymous with classic quality and all-natural ingredients, is at work to deliver a new pizza contender, Newman’s Own Thin and Crispy frozen pizza.

Care&s is a unique new laundry detergent. The brand identity was developed by Love for art and Business, LA+B of Stockholm Sweden.

Lebron James teams with Ralph Lauren’s Purple Label Division on this limited edition signed basketball.

“100% of net proceeds will benefit the LeBron James Family Foundation which seeks to inspire children to be physically fit, academically focused and environmentally aware, and to empower single-parent families to succeed.”

US based Magnificent Winery was found by Charles Smith in 2004. The company produces 2 ranges of good wines: The Standard and The Originals ones.

Isle of Arran Distillers has extended their award-winning range of single malts with the arrival of The Arran Malt 12 Year Old in October 2008.

Bruichladdich has released an all American Classic with French royal family and a revolutionary war connections - The Bourbon 16.

UK-based organic flour producer, Bacheldre Watermill has developed an environmentally friendly package design for its flour packaging.

Swedish distiller Camitz & Lindberger has lined up the UK launch of its Camitz sparkling vodka brand.

The global leader in plastic packaging solutions has taken a concept popular for packaging high value goods a step further and adapted it for this exciting new market.

Completely nutritious cereal that is edible and fulfilling, and a collector’s item from AirBed & Breakfast! Only 500 of each box is being released.

San Francisco based design agency Hatch created beautiful packaging for a new wine brand - JAQK Cellars.

Dedicating themselves to the force for positive change, The Republic of Tea takes great pride in partnering with Susan G. Komen for the Cure in the all-important fight for a cure for breast cancer.

Brown-Forman has upped the environmental credentials for its Californian wine brand Fetzer Vineyards.

2 Rooz Vodka

17 October 2008

The Australian vodka proudly claims itself as “neutral vodka” made from grapes. It is flavoured spirit with vanilla, cinnamon, and some light citrus notes.

The annual prestigious design competition London International Awards unveiled the list of the “Package Design” category Finalists. Winners will be available 10th November.

Britney Spears is unveiling the national ad for her fragrance Hidden fantasy Britney Spears today. This is the newest addition to her fragrance collection from Elizabeth Arden

The Argentinian agency Tridimage, a specialist in structural packaging design along with the agency Berro Group created the visual identity for Solera Gran Reserva brandy Alma de Magno, produced by Osborne Group.

Like fashion designers, the French So Chic Wines makers have created their range with precision, patience and passion. From the harvesting of the grape to the bottling of the wine, every step is done by hand and given the purest of respect to this noble craft.

The resealable beverage can from Ball Packaging Europe, one of the leading beverage can makers in Europe, was given an enthusiastic reception in the industry.

San Francisco-based Office is the latest design firm to take on this dreamy pro-bono project by designing a full-blown identity for the original 826 retail store in San Francisco.

Slovakian designer Tomas Kral presented a new collection of glass objects at 100% Design in London last month.

Akvinta Vodka bills itself as the first Mediterranean luxury vodka. The vodka was developed by Adriatic Distillers, which owns a distillery and production plant in the Imotski region in Croatia near the Adriatic coast.

The Company of Wine People has readied a three-pronged extension of its Arniston Bay wine brand in the UK off-trade.

Metaxa has created a limited edition blend for the company’s 120th anniversary on the UK market.

JANE & Company, Inc., announced today the launch of JANE Be Pure® Aguaceuticals®, a new active, natural collection of face makeup with hydrating ingredients.

BMT created the name and packaging for the Big Shotz prebiotic fruit juice, working closely with West Sussex-based agency AM Associates on the development of the bottle.

The Glenfiddich Distillery in northern Scotland hosts eight artists in residency a year. They live there while creating whiskey inspired art things.

Yoshi-Go, is a new line of green teas recently released in Asia and Europe. The product is a traditional Japanese RTD green tea infused with anti-oxidant ingredients, to bring the two trends of Europe and Asia together.

Design Activity has revamped vitamin brand Bassetts Soft & Chewy. The Bristol-based packaging and point-of-sale consultancy was appointed to the estimated GBP 100 000 project at the end of last year, following a five-way pitch.

united* dsn, a new studio in NYC, recently designed the complete “Me by Mezhgan” brand name and identity, packaging, and all  collateral.

As with most Coca-Cola products, they require unique packaging. Ipsei, a noncarbonated fruit drink manufactured by Coca-Cola and sold in Europe, has a unique bottle that was designed to be easily grasped.

Yoplait has recently launched it’s first soft drink for the French market, displayed in the fresh food section of the supermarket: a sparkling, refreshing milk-based drink.

Jeremy Boyd, Creative Director of Fuller, has recently completed a quirky new label design for ‘Vertigo’, a Germanic style Riesling for wine producers Vina La Linea.

Health supplement and foods company GO3, fronted by David Beckham, has awarded Chick Smith Trott its advertising account, ahead of its UK launch.

Maxxium has launched a limited edition Christmas pack for The Edrington Group’s Famous Grouse Scotch whisky brand in the UK off-trade.

The winners of 15th International Advertising Festivel Golden Drum 2008 in the category Design & Art Direction have been announced. Among others there are 2 projects ib the field of package design.

Biosilo Foods today announced that Gamer Grub™ has become the official snack supplier of the World Cyber Games (WCG) USA 2008.

After hearing numerous requests from craft beer drinkers across the country, Redhook Ale Brewery  will reintroduce the cult classic craft brew Double Black Stout for a limited time.

Belvedere Duty Free is to unveil a limited edition Danzka vodka bottle in Cannes at the end of the month.

London based communication consultancy Purpose has designed the branding and packaging for restaurateur Laura Santin’s Credit Crunch chocolate.

MonaVie, maker of the premier blend of the Brazilian acai berry, announces today the launch of a new product in its line of functional beverages—MonaVie Pulse.

Plain tobacco packaging could “help remove misconceptions about product safety”, according to a new report by anti-smoking pressure group Ash.

Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents.

The Canadian design agency Brandever strategy made a good job having  created the package design for the “Worker Bee” honey range.

The French  soft drinks producer Vilico-internacional unveiled the range of Swell Tea iced teas.

The packaging design balances the benefits of an elixir-like tonic with color and botanical references, a choice that hides the product itself from view.

Jones Soda, the culty Seattle soda company  has been releasing Limited-Edition Halloween flavored sodas since 2005.